Testing new products and concepts, when done properly, can dramatically improve the odds of a successful launch for a new product or service. This article cuts through the jargon and explains how concept tests and product tests work when done right.
- How testing products and services can dramatically improve the odds of a successful launch
- How to avoid the pitfalls and traps that can plague product tests and concept tests
- Best practices for testing methods that incorporate the voice of the customer in development efforts
- How to evaluate the results of product tests and concept tests
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