Marketing Research

10 Best Practices to Improve Your Concept & Product Tests

Testing new products and concepts, when done properly, can dramatically improve the odds of a successful launch for a new product or service.  This article cuts through the jargon and explains how concept tests and product tests work when done right.

You’ll learn:

  • How testing products and services can dramatically improve the odds of a successful launch
  • How to avoid the pitfalls and traps that can plague product tests and concept tests
  • Best practices for testing methods that incorporate the voice of the customer in development efforts
  • How to evaluate the results of product tests and concept tests

Fill in the form to the right to obtain hands-on advice to help you improve your company’s product tests and concept tests.