Cheryl is MMR Strategy Group’s client liaison. She identifies client goals and research needs, and communicates those needs to our client services staff.
At MMR Strategy Group, Cheryl has substantial experience working with intellectual property clients and litigation surveys, as well as claim substantiation surveys and advertising substantiation surveys. She is a member of the Building Bridges Committee of INTA, the International Trademark Association (INTA), which focuses on building bridges with organizations, within and outside the IP community, that have influence over legal, consumer, and public interest matters. Cheryl also attends events hosted, or related to organizations, such as the National Advertising Division of the Better Business Bureau, the Association of National Advertisers (ANA) and the Brand Activation Association.
Cheryl understands the issues involved in surveys for topics such as likelihood of confusion, secondary meaning, false advertising, and advertising substantiation. She is also experienced in client account management, sales, and marketing, having served at many large corporations as well as mid-market firms.
Through her marketing expertise and ability to effectively communicate clients’ needs and goals, Cheryl is responsible for ensuring client solutions exceed the expectations of our many legal, consulting, and corporate clients.