Kimberly White is a Research Director at MMR Strategy Group. She is an experienced market researcher with expertise in questionnaire development, analysis, and development of actionable insights. Her research expertise includes attitude and usage, concept-testing, brand extension, brand tracking, and segmentation studies.
Prior to joining MMR Strategy Group, Kimberly held a research position at Lieberman Research Worldwide, where she led the development, execution, and analysis of custom quantitative and qualitative research studies across a wide range of categories including healthcare, financial services, and consumer packaged goods. Prior to that, Kimberly worked at Rubin Postaer and Associates (RPA), an advertising agency, where she managed custom research projects for automotive and hospitality clients. The insights from these projects were utilized to inform strategy, creative, and media buys.
Kimberly earned a Master of Business Administration from Loyola Marymount University, where she was inducted into the Beta Gamma Sigma business honor society. She also received a Bachelor of Arts in Psychology from the University of Southern California.