In his article, “Playing Nice with Legal,” in the January 2013 issue of Quirk’s Marketing Research Review, MMR Strategy’s President, Dr. Bruce Isaacson, uses a fictional cake mix as an example to outline best research practices in claim substantiation. Read More Playing Nice with Legal
In the October 2012 issue of Intellectual Property Magazine, MMR Strategy’s President, Dr. Bruce Isaacson, discusses the importance of question phrasing in trademark litigation surveys. Read More Asking the Right Questions: Optimizing Trademark Litigation Survey Design
This white paper examines the pros and cons of a fast growing, court-accepted research method – online consumer surveys. Find out why they are quickly becoming the standard in certain IP cases. Read More [White Paper] Why Online Surveys Can Be a Smart Choice in Intellectual Property Litigation
Marketers who design products, services, and ads need to know which features or elements customers prefer–which positioning is most effective, which price is optimal, and which features must be included. Read More [White Paper] MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences?