Bruce Isaacson

[White Paper] Playing Nice with Legal: Keep Marketing Claims in Compliance

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In his article, “Playing Nice with Legal,” in the January 2013 issue of Quirk’s Marketing Research Review, MMR Strategy Group’s President, Dr. Bruce Isaacson, uses a fictional cake mix as an example to outline best research practices in claim substantiation. Read More [White Paper] Playing Nice with Legal: Keep Marketing Claims in Compliance

[White Paper] Critical Research Steps and Core Principles of Claim Substantiation

[White Paper] Critical Research Steps and Core Principles of Claim Substantiation

Claims are the foundation to convey the benefits of products and services in today’s crowded marketplace. Advertising substantiation provides supporting evidence for claims made in locations such as ads, point of sale materials, brochures, and packaging.

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Apple v. Samsung: The Next Round of Survey Evidence

apple-vs-samsung

Most readers of this blog know that over recent years, Apple and Samsung have engaged in high-profile litigation over certain patents used in smartphones and tablets. A decision was just provided in a trial involving five patents from Apple, and two patents from Samsung.

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Survey Evidence to Evaluate Religious Freedom, Discrimination and a Dress Code Sign

Some readers will no doubt have heard about the recent case in Williamsburg, Brooklyn, involving seven Chassidic shop owners who posted a dress code sign in their shops. The sign required that shoppers be modestly dressed, and was written in English, Hebrew, and Spanish. According to the sign, “Shorts,” “Barefoot,” “Sleeveless,” and “Low Cut Neckline” were not allowed in the store. See the sign to the left.

Read More Survey Evidence to Evaluate Religious Freedom, Discrimination and a Dress Code Sign
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