Dominique Romanowski

Recipe for a Better Brand Strategy: 5 Ways Brand Image Research Helped a Brand of Cooking Appliances

bertazzoni 3-d

How do you keep your brand strategy relevant as the market evolves? Here are 5 ways brand image research helped an Italian brand of cooking appliances that is more than 130 years old. Ten years ago, Bertazzoni Inc. introduced its brand of ranges and cooktops in the U.S. market, and results have been excellent. Read More Recipe for a Better Brand Strategy: 5 Ways Brand Image Research Helped a Brand of Cooking Appliances

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