Dominique Romanowski

How Consumer Insights Can Help You Gain Retail Support

One of the most powerful aspects of marketing research is how the consumer insights generated by research studies can result in greater retail support and distribution. In a number of projects, I have seen manufacturers share consumer insights with retail partners, leading to retail support for initiatives, such as new product launches, changes in brand positioning and new packaging, and additional presence in stores. Read More How Consumer Insights Can Help You Gain Retail Support

Recipe for a Better Brand Strategy: 5 Ways Brand Image Research Helped a Brand of Cooking Appliances

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How do you keep your brand strategy relevant as the market evolves? Here are 5 ways brand image research helped an Italian brand of cooking appliances that is more than 130 years old. Ten years ago, Bertazzoni Inc. introduced its brand of ranges and cooktops in the U.S. market, and results have been excellent. Read More Recipe for a Better Brand Strategy: 5 Ways Brand Image Research Helped a Brand of Cooking Appliances

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