Many of MMR Strategy Group’s clients increasingly find that claim substantiation and advertising substantiation are important areas of focus for their marketing communications.Read More Don’t Miss! Advertising Claims Support: Case Histories and Principles
We’ve all heard ads that make “up to” claims, such as “save up to 50%,” or “lose up to 10% of your body fat.” This post describes what these claims mean and how claim substantiation is conducted with these types of claims.Read More When It Comes to “Up To” Claims, Make Sure You Have the Right Substantiation
Advertising substantiation (also known as claim substantiation) describes a process intended to provide supporting evidence for claims made in advertising, point of sale materials, brochures, packaging, and other types of marketplace communications. Read More FAQs About Advertising Substantiation and Substantiation Surveys
In past posts about claims substantiation, such as this post entitled “Why Claim Substantiation Matters“, I have written about industries that are currently involved in debates over claim substantiation. Read More How Many Industries are Affected by Claim Substantiation?