Marketing Research

Using Customer Journey Maps to Improve Your Customer Experience

width=

This white paper explains how Customer Journey Maps can be a powerful tool to help companies visualize and evaluate the customer experience from the customer’s point of view.

You’ll learn:

  • Examples of the different types of Customer Journey Maps
  • How to create and use Customer Journey Maps
  • The differences between Process Maps and Customer Journey Maps
  • Why it’s important to create a users’ manual to guide implementation

Identifying Growth Opportunities with Usage and Attitude (U&A) Studies

width=

Usage & Attitude (U&A) studies are one of the fundamental building blocks of marketing researchers and consumers insights departments.

This presentation uses sample U&A output from a restaurant study conducted by MMR Strategy. It shows how U&A results can help marketers to:

  • Analyze consumer buying behavior by key steps in the buying process, such as awareness, consideration, and purchase
  • Make comparisons with key competitors
  • Understand the shopping cycle in an industry
  • Measure unaided awareness by customer type
  • Evaluate how different types of customers rate you and your competitors
  • Identify key opportunities, with visual tools such as quadrant maps
 
Fill out the form for immediate access to the Usage & Attitude presentation.
 

Recipe for a Better Brand Strategy: 5 Ways Brand Image Research Helped a Brand of Cooking Appliances

bertazzoni 3-d

How do you keep your brand strategy relevant as the market evolves? Here are 5 ways brand image research helped an Italian brand of cooking appliances that is more than 130 years old. Ten years ago, Bertazzoni Inc. introduced its brand of ranges and cooktops in the U.S. market, and results have been excellent. Read More Recipe for a Better Brand Strategy: 5 Ways Brand Image Research Helped a Brand of Cooking Appliances

Can You Measure a Longitudinal Variable in a Cross-Sectional Survey?

cross-sectional survey

Survey research can be classified into two categories, according to the time period being studied. Cross-sectional surveys take measurements at a single point in time. Longitudinal surveys take measurements at multiple points in time. These two types of surveys are useful for different purposes, but can be misused if not properly understood. Consider the following example.

Read More Can You Measure a Longitudinal Variable in a Cross-Sectional Survey?
Page 2 of 1012345...10...Last »