Many companies seek to capitalize on profitable brands and exploit their brand equity by introducing brand extensions, which are new products introduced under an existing brand name Read More Three Questions to Ask Before Introducing a Brand Extension
Many companies identify their country of origin in their brand name. American Airlines, U.S. Steel, and Bank of America are just a few examples. But, does having the word “America” in a brand name help or hurt the brand’s global expansion strategy? Read More Is Your Country Brand Name Expansionist or Isolationist?
Online surveys have become the default mode of data collection in the market research industry. They can be completed quickly and cheaply, and they allow researchers to display images, videos, and audio stimuli. Read More Are In-Person Surveys Better Than Online Surveys?
Way back in August 2012, I wrote about two online survey platforms: Survata and Google Consumer Surveys. At the time, Survata had just launched, and Google Consumer surveys had added additional functionality. Read More [Update] Comparing Online Survey Platforms: Survata vs Google Consumer Surveys