Marketing Research

[Presentation] Identifying Growth Opportunities with Usage and Attitude (U&A) Studies

Usage and Attitude

Usage & Attitude (U&A) studies are one of the fundamental building blocks of marketing researchers and consumers insights departments.

 
Also known as Attitude and Usage (U&A) studies, or even Awareness, Attitude and Usage (AA&U) studies, these types of studies are one of the most commonly used outputs from consumer insights groups because they are the most helpful in developing marketing strategy.

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