MMR Strategy Group provides surveys and consulting to substantiate claims made in advertising, packaging, and other types of marketing communications.
Our survey experts have provided a variety of claim substantiation surveys and consulting, including the following:
- Claim substantiation for a real estate client: MMR Strategy Group worked with one of the world’s leading real estate companies to substantiate a number of claims, including one that supports the company’s slogan. MMR Strategy Group’s research provided substantiation for claims that the company made in national advertising, on its website, on broker websites, in press releases, and in a wide range of other locations.
- Claim substantiation for an education client: MMR Strategy Group worked with a leading test preparation company to substantiate claims used in a national advertising campaign. The claims compared the company against leading competitors based on data gathered on-site at testing locations.
- Claim substantiation for skin care lotion: MMR Strategy Group worked with a leading consumer products manufacturer to substantiate claims used on packaging. The claims used an in-home use test to compare preference for the client’s skin care lotion versus the leading competitor, and were used in advertising and promotional materials.
- Claim substantiation for a food manufacturer: MMR Strategy Group worked with one of the world’s largest food manufacturers to substantiate claims used in comparative advertising. The claims compared consumer preference for our client’s products versus competitive products.
- Claim substantiation for hair care products: MMR Strategy Group worked with a nationally-known consumer products manufacturer to substantiate claims for shampoos and conditioners. The claims were backed by an in-home use test, and were used to compare our client’s products versus more expensive products sold in other types of retail outlets.
MMR Strategy Group also has extensive experience conducting surveys to evaluate whether claims made in advertising, on packaging, or in other types of marketing communications are false or deceptive. We also have experience providing rebuttals and responses to false or deceptive advertising surveys.
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