MMR Strategy Group conducts survey research and analysis to help our clients improve their business performance. Surveys allow us to ask a wide variety of questions of a large number of customers in a short period of time. Results of a properly-constructed survey conducted with a representative group of respondents can be generalized to let us draw conclusions about a larger market population. Insights gained from survey research can help marketers develop profitable marketing strategies.
The survey experts at MMR Strategy Group design custom surveys tailored to address each client’s unique research needs. We have extensive experience with a wide variety of research methodologies, including:
- Tracking Surveys: Trackers typically assess the same key measures at multiple points in time. This allows us to examine changes in customer responses, and can indicate improvements or declines in the effectiveness of marketing policies over time.
- Open-Ended Questions: Asking participants to respond to open-ended questions in their own words allows us to elicit psychological insights that might be missing from standard closed-ended survey questions.
- Choice-Based Methods: Including a choice-based task, such as a conjoint, MaxDiff, or discrete choice technique, allows us to derive attribute importance, rather than asking respondents to self-report importance ratings or rankings.
- Gamification: Recent advancements in survey technology offer a multitude of graphics-driven question formats that keep respondents engaged and improve data quality by reducing respondent fatigue and boredom.
- Mobile-Friendly: Given the shift from desktops and laptops to smartphones and tablets, surveys that are device-agnostic allow more respondents to participate in a survey. This increases incidence and reduces sample costs.
We tailor our sampling methodology and survey mode to the unique circumstances of each project, using one or a combination of the following:
- Online: We routinely conduct surveys online with respondents recruited from one of our trusted panel partners or invited from an e-mail contact list.
- In-Person: Because some projects require more direct interaction, we also conduct interviews face-to-face with respondents intercepted on the street or in a central location, such as a shopping mall.
- Telephone: Telephone surveys can allow us to reach respondents who aren’t likely to be online, or to ask sensitive questions that might be embarrassing for respondents to answer face-to-face.