Claims are the foundation to convey the benefits of products and services in today’s crowded marketplace. Advertising substantiation provides supporting evidence for claims made in locations such as ads, point of sale materials, brochures, and packaging.Read More [White Paper] Critical Research Steps and Core Principles of Claim Substantiation
Have you ever thrown away milk because the “sell by,” “use by,” or “best before” date on the carton expired? Did it smell bad? Taste bad? Read More Do Food Labels Cause Consumer Confusion About Expiration Dates?
Many of MMR Strategy Group’s clients increasingly find that claim substantiation and advertising substantiation are important areas of focus for their marketing communications.Read More Don’t Miss! Advertising Claims Support: Case Histories and Principles