Have you ever thrown away milk because the “sell by,” “use by,” or “best before” date on the carton expired? Did it smell bad? Taste bad? Read More Do Food Labels Cause Consumer Confusion About Expiration Dates?
Many of MMR Strategy Group’s clients increasingly find that claim substantiation and advertising substantiation are important areas of focus for their marketing communications.Read More Don’t Miss! Advertising Claims Support: Case Histories and Principles