In February, 2013, Tiffany & Co. filed a trademark suit against Costco, accusing Costco of, among other charges, trademark infringement, dilution, counterfeiting, unfair competition, false and deceptive business practices, Read More Tiffany vs. Costco: Possible Types of Litigation Surveys
Many of MMR Strategy Group’s clients increasingly find that claim substantiation and advertising substantiation are important areas of focus for their marketing communications.Read More Don’t Miss! Advertising Claims Support: Case Histories and Principles
False advertising surveys are frequently used in intellectual property matters. This post describes the circumstances when false advertising surveys are typically used and explores the expectations and requirements for designing and executing a false advertising survey.Read More How to Measure False Advertising in a Litigation Survey
Surveys are commonly presented in litigation matters involving Lanham Act issues such as trademarks and false advertising. Increasingly, litigation surveys are also used to estimate damages in patent infringement matters.
Read More Using Surveys to Estimate Damages in Patent Infringement Matters