Overview New Balance filed a complaint alleging trademark infringement and dilution of its trade dress by Golden Goose. Did Golden Goose make a grab at the “Dad” shoe that is New Balance’s “Golden Goose?” How...
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Elevate vs Elevations: When a Survey is Excluded: Part 1
Overview: In a trademark infringement action between two credit unions, the senior user relied on consumer survey evidence and the junior user relied on expert rebuttal testimony criticizing the senior user’s survey. An appellate court...
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Consumer Survey Case Query: Riot Games
Video game creators settle in a trademark infringement case arising in a California federal court, but what if they hadn’t? MMR Strategy Group explores how, if this case went to trial, consumer survey evidence might...
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Trademark Infringement: Taco Bell wants Taco Tuesday to Live Más
Taco Bell has filed a petition to vacate the trademark for “Taco Tuesday,” registered in the 1980s by Wyoming-based restaurant chain Taco John’s. Might consumer surveys be used to determine whether Taco Tuesday is protected?...
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Copyright Infringement in Fashion: ‘Not So Fast,’ Says Fast Fashion House Zara
Overview The Zara fashion brand filed a trademark infringement suit against Thiliko for marketing items manufactured by Zara as its own and using Zara marketing materials as its own. How can consumer surveys make or...
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