Overview The intellectual property regulation community has been buzzing about how to deal with artificial intelligence and content produced by generative AI. Where might we see consumer survey research be used? AI and IP...
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Elevate vs Elevations: When a Survey is Excluded: Part 1
Overview: In a trademark infringement action between two credit unions, the senior user relied on consumer survey evidence and the junior user relied on expert rebuttal testimony criticizing the senior user’s survey. An appellate court...
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NEW RULING! Negative Option Features Come Under Scrutiny by FTC and DOJ
Negative Option Features Under Scrutiny by FTC and DOJ helps define consumer complaints on MyLife.com. MyLife.com compiles all your information into a succinct report. MyLife.com offers free background “searches,” but advertises its subscription service by...
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Using the Squirt Survey Format to Measure Likelihood of Confusion
There are two commonly accepted likelihood of confusion survey formats, including the “Squirt” format, and the “Eveready” format. This article addresses Squirt surveys,
Using the Eveready Survey Format to Measure Likelihood of Confusion
There are two commonly accepted likelihood of confusion survey formats, which are known as the “Eveready” format, and the “Squirt” format. This article addresses Eveready surveys.