In past posts about claims substantiation, such as this post entitled “Why Claim Substantiation Matters“, I have written about industries that are currently involved in debates over claim substantiation. Read More How Many Industries are Affected by Claim Substantiation?
“What are the standards for a claim substantiation survey?” Clients often ask this question when they are contemplating a claim substantiation survey in general. The question comes up during discussions about advertising claim substantiation or about claims used in packaging, on point of sale materials, Read More Standards for Claim Substantiation Surveys
“Claim substantiation” refers to an activity that is very important for marketers, and very straightforward in concept: providing evidence that the statements made or implied about products or services are, in fact, true.Read More Why Claim Substantiation Matters