Conjoint, MaxDiff, and Discrete Choice Studies

[White Paper] MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences?

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Marketers who design products, services, and ads need to know which features or elements customers prefer–which positioning is most effective, which price is optimal, and which features must be included. A new and powerful methodology, called MaxDiff, can help answer this question. In this paper you will find out:    
    • How other methods compare with MaxDiff
 
    • When and where to use MaxDiff
 
    • How you can use MaxDiff to rank highly diverse features and attributes from most preferred to least preferred
 
  • How to develop output that is easy to interpret
 

Click here to download white paper.