Dunkin’ Donuts and Beyond Meat are being sued for trademark infringement over their slogan for their plant-based breakfast sandwich. “Great Taste, Plant-Based” is a catchy slogan, and rapper Snoop Dogg delivered the phrase at issue...
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Puffery Claims Brewing at Starbucks
“The best coffee for the best you”—is that puffery? A subtle reminder to remember to drink your coffee, calling to mind your morning disposition without caffeine? Well, the U.S. Court of Appeals for the Second...
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Claims Substantiation Survey Baby Wipes: Clean Competition?
Rash claims clash as the NAD rejects a claims substantiation survey by a baby wipe manufacturer. Competitor Kimberly-Corp takes a swipe at WaterWipes and wins. Claims at Issue WaterWipes is a baby wipe company whose...
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Litigation Surveys and The Selsun Blues
Selsun Blue, an anti-dandruff shampoo, and its manufacturer, Chattem, were accused of false and deceptive advertising over the “natural” tagline on the shampoo’s bottle. A class of plaintiffs brought an action in New York alleging...
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Golden Rule: Write your claims for a ‘reasonable consumer’
Pepperidge Farms “Golden Butter” crackers take center stage in a false and deceptive advertising suit originating in New York. Were the claims attempting to butter up consumers, or were they grounded in the ingredients list?...
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