Setting the pricing strategy for a product or service is one of the most important challenges any marketer faces. Compared with other elements of the marketing mix, pricing strategy has the most direct impact on…
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When It Comes to “Up To” Claims, Make Sure You Have the Right Substantiation
We’ve all heard ads that make “up to” claims, such as “save up to 50%,” or “lose up to 10% of your body fat.” This post describes what these claims mean and how claim substantiation…
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How to Design a Marketing Survey That Yields Legitimate Results
The HubSpot Internet Marketing blog posted a useful article, “How to Design a Marketing Survey That Yields Legitimate Results.” While most of their advice may seem like common sense,
How Research Can Improve Customer Satisfaction and Loyalty
Do you wish that your customer retention research gave you more specific insight into how to increase customer satisfaction and loyalty, even among the most profitable customers?
How to Measure False Advertising in a Litigation Survey
False advertising surveys are frequently used in intellectual property matters. This post describes the circumstances when false advertising surveys are typically used and explores the expectations and requirements for designing and executing a false advertising…
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