“Peace through Strength,” a famous slogan popularized by President Ronald Reagan, has been under attack. Trademark attack, that is.
Marketing Strategy Tips from the Master – Tom Peters
For many years, Tom Peters has been a great source of thought about management and marketing strategy. Since his days writing In Search of Excellence, as well as follow up materials, I haven’t always agreed…
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Lessons in Pricing Strategy from JCPenney
J.C. Penney Company Inc., founded in 1902, is one of the best known brand names in American retailing. The chain, commonly known as JCPenney, has historically been heavily dependent on promotions, discounts and sales.
Why You Should (Almost) Never Use the van Westendorp Pricing Model
Setting the pricing strategy for a product or service is one of the most important challenges any marketer faces. Compared with other elements of the marketing mix, pricing strategy has the most direct impact on…
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When It Comes to “Up To” Claims, Make Sure You Have the Right Substantiation
We’ve all heard ads that make “up to” claims, such as “save up to 50%,” or “lose up to 10% of your body fat.” This post describes what these claims mean and how claim substantiation…
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