![[Video] Using Controls to Measure Causality in Litigation Surveys causal image](https://mmrstrategy.com/wp-content/uploads/2012/08/62d2db670b504-300x300.jpg)
Causality often becomes a issue in litigation surveys. In this installment of his ongoing video series, Dr. Bruce Isaacson describes how causality is measured by using controls, and the three rules of thumb to keep…
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Comparing Online Consumer Surveys: Survata vs Google Consumer Surveys
Survata, a Silicon Valley start up, just launched a research service competitive with Google Consumer Surveys. I recently talked with one of the co-founders, Chris Kelley, about how his services compare with Google Consumer Surveys.
Why (and When) We Like Google Consumer Surveys
Advances in technology have helped market research evolve, and provided companies with faster access to better information about consumers. Google Consumer Surveys is a new tool that can provide managers with an easy to use,…
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Why Your Restaurant Needs Pinterest
Pinterest has taken the social media space by storm. Pinterest is a photo-sharing website that allows users to like or “pin” photos that interest them. What started as an online bulletin board to share pictures…
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Developing Actionable Marketing Research
In many companies, research is the responsibility of a department which is often called “Consumer Insights”, and used to be called “Marketing Research”. Typically, this arrangement exists because Consumer Insights has training and experience in…
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