MMR Strategy Group » marketing claims https://mmrstrategy.com Thu, 02 Jun 2016 04:34:40 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 [White Paper] Playing Nice with Legal: Keep Marketing Claims in Compliance https://mmrstrategy.com/playing-nice-with-legal-keep-marketing-claims-in-compliance https://mmrstrategy.com/playing-nice-with-legal-keep-marketing-claims-in-compliance#comments Thu, 02 Apr 2015 20:39:00 +0000 https://mmrstrategy.com/?p=2751 In his article, “Playing Nice with Legal,” in the January 2013 issue of Quirk’s Marketing Research Review, MMR Strategy Group’s President, Dr. Bruce Isaacson, uses a fictional cake mix as an example to outline best research practices in claim substantiation. This article provides practical guidelines to help you make sure your substantiation can support your … Read More [White Paper] Playing Nice with Legal: Keep Marketing Claims in Compliance

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In his article, “Playing Nice with Legal,” in the January 2013 issue of Quirk’s Marketing Research Review, MMR Strategy Group’s President, Dr. Bruce Isaacson, uses a fictional cake mix as an example to outline best research practices in claim substantiation. This article provides practical guidelines to help you make sure your substantiation can support your claims. It focuses on:      
  • Claims involving consumer perceptions
  • Types of claims and burdens for substantiation
  • How to increase the likelihood that your claim is in compliance
 

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