MMR Strategy Group » Concept & Product Testing https://mmrstrategy.com Thu, 02 Jun 2016 04:34:40 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 [White Paper] 10 Best Practices to Improve Your Concept & Product Tests https://mmrstrategy.com/white-paper-10-best-practices-to-improve-your-concept-product-tests https://mmrstrategy.com/white-paper-10-best-practices-to-improve-your-concept-product-tests#comments Mon, 15 Oct 2012 10:46:51 +0000 https://mmrstrategy.com/?p=1166 The post [White Paper] 10 Best Practices to Improve Your Concept & Product Tests appeared first on MMR Strategy Group.

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Testing new products and concepts, when done properly, can dramatically improve the odds of a successful launch for a new product or service. This article cuts through the jargon and explains how concept tests and product tests work when done right.

 

 

 

 

You’ll learn:
  • How testing products and services can dramatically improve the odds of a successful launch
  • How to avoid the pitfalls and traps that can plague product tests and concept tests
  • Best practices for testing methods that incorporate the voice of the customer in development efforts
  • How to evaluate the results of product tests and concept tests

 

 
Click here to download white paper.

 

The post [White Paper] 10 Best Practices to Improve Your Concept & Product Tests appeared first on MMR Strategy Group.

]]> https://mmrstrategy.com/white-paper-10-best-practices-to-improve-your-concept-product-tests/feed 0 [White Paper] Sizing the Potential of a New Market or New Product https://mmrstrategy.com/white-paper-sizing-the-potential-of-a-new-market-or-new-product https://mmrstrategy.com/white-paper-sizing-the-potential-of-a-new-market-or-new-product#comments Wed, 15 Aug 2012 11:23:06 +0000 https://mmrstrategy.com/?p=1174 New markets and new products provide the engine of growth for many companies.   When considering a possible new category or a potential new product, one of the most important tasks is estimating the size of the category or projecting possible demand for the new product.   This white paper discusses how to size a … Read More [White Paper] Sizing the Potential of a New Market or New Product

The post [White Paper] Sizing the Potential of a New Market or New Product appeared first on MMR Strategy Group.

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New markets and new products provide the engine of growth for many companies.

 
When considering a possible new category or a potential new product, one of the most important tasks is estimating the size of the category or projecting possible demand for the new product.

 
This white paper discusses how to size a new product or a new market. You’ll learn how to:

 

  • Differentiate between products that are radically new versus incrementally new

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  • Measure potential demand for a very new product using internal and external benchmarks

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  • Project the size of a new market for a new product or a new service using syndicated and survey data

 

 
Click here to download white paper.

 

The post [White Paper] Sizing the Potential of a New Market or New Product appeared first on MMR Strategy Group.

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