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Marketing research case study

Salsa

A high-quality food brand engaged MMR Strategy Group to perform marketing research studies and consult on the potential expansion of its salsa line. MMR measured market sizing, consumer awareness and attitudes, and purchase behavior, and identified market segments to determine the most appropriate audiences, the most effective messaging relating to the parent brand, and geographic locations in which to expand their product.

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Testimony Experience

Clients call on MMR Strategy Group when they need reliable, credible expert testimony backed by years of academic and real-world expertise. MMR Strategy Group designs and executes research that helps resolve disputes in the following venues

  • Federal and state courts
  • The National Advertising Division (NAD) of the Better Business Bureau
  • The Trademark Trial and Appeal Board (TTAB)
  • The Federal Trade Commission (FTC)
  • The International Trade Commission (ITC)
  • The U.S. Court of Federal Claims

The U.S Department of Justice and the U.S Patent and Trademark Office have also retained MMR Strategy Group to conduct surveys on a number of occasions. Whether you are in the preliminary stages of a dispute or require a rebuttal of an opposing expert, our survey experts provide research tailored to the issue at hand, reliable expert witness reports, and credible expert testimony at deposition and/or trial. If you require expert witness testimony in intellectual property matters, contact us for a consultation.

Testimony Experience

Clients call on MMR Strategy Group when they need reliable, credible expert testimony backed by years of academic and real-world expertise. MMR Strategy Group designs and executes research that helps resolve disputes in the following venues

  • Federal and state courts
  • The National Advertising Division (NAD) of the Better Business Bureau
  • The Trademark Trial and Appeal Board (TTAB)
  • The Federal Trade Commission (FTC)
  • The International Trade Commission (ITC)
  • The U.S. Court of Federal Claims

The U.S Department of Justice and the U.S Patent and Trademark Office have also retained MMR Strategy Group to conduct surveys on a number of occasions. Whether you are in the preliminary stages of a dispute or require a rebuttal of an opposing expert, our survey experts provide research tailored to the issue at hand, reliable expert witness reports, and credible expert testimony at deposition and/or trial. If you require expert witness testimony in intellectual property matters, contact us for a consultation.

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Encino, CA 91436
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info@mmrstrategy.com

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