Welcome to the MMR Strategy Resource Center, where you can access the latest articles and white papers on the trends, strategies and best practices in marketing research, claim/advertising substantiation, and Intellectual Property litigation.
You may choose to get information by topic or area of interest.
Select a topic to access the latest articles, white papers, and videos:
- Market Segmentation
- Customer Usage & Attitudes
- Concept & Product Testing
- Customer Journey Maps
- Conjoint, MaxDiff, & Discrete Choice Studies
- Market Sizing & Analysis
- Tracking Brands & Markets
- Marketing Research
- Marketing Strategy
- Claim Substantiation/Advertising Substantiation
- Litigation Surveys/Lanham Act Surveys
- Secondary Meaning Surveys
- Likelihood of Confusion Surveys/Infringement
Choose your area of interest for more information:
View our intellectual property litigation survey videos:
- Using Controls to Measure Causality in Litigation Surveys
- Conducting In-Person and Online Interviews in Litigation Surveys
- How to Measure Likelihood of Confusion in a Litigation Survey
- How to Measure Secondary Meaning in a Litigation Survey
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