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Most Recent Articles
Three Questions to Ask Before Introducing a Brand Extension
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Justin Anderson
on January 6, 2015
Is Your Country Brand Name Expansionist or Isolationist?
Posted by
Justin Anderson
on December 8, 2014
Are In-Person Surveys Better Than Online Surveys?
Posted by
Justin Anderson
on November 24, 2014
Three Essential Elements of a Genericness Survey
Posted by
Justin Anderson
on November 19, 2014
Apple v. Samsung: The Next Round of Survey Evidence
Posted by
Bruce Isaacson
on May 12, 2014
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