The HubSpot Internet Marketing blog posted a useful article, “How to Design a Marketing Survey That Yields Legitimate Results.” While most of their advice may seem like common sense, it never hurts to be reminded of the proper steps to take to help ensure the time and effort you put into your surveys yield valid [...]
Do you wish that your customer retention research gave you more specific insight into how to increase customer satisfaction and loyalty, even among the most profitable customers? Here are a few ways to get the most out of your research and encourage your customers to keep coming back for more! Understanding overall drivers of [...]
As I’ve discussed in prior posts, market segmentation can mean different things to different people. This is in part because there is more than one way to conduct market segmentation, such as using demographic variables, behavioral variables, or attitudinal variables. The 2012 presidential election provides an excellent demonstration of the different types of market [...]
At the time I am writing this post, it is October 18, 2012 – less than three weeks before the upcoming election. More than any other election I can remember, the 2012 presidential election has been characterized by a growing overabundance of polls, poll results, and survey-based predictions about which candidate will prevail on November [...]
Survata, a Silicon Valley start up, just launched a research service competitive with Google Consumer Surveys. I recently talked with one of the co-founders, Chris Kelley, about how his services compare with Google Consumer Surveys. Although it is never easy to compete with Google, we believe Survata has an interesting service. We also believe [...]
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