MMR Strategy Group

In February, 2013, Tiffany & Co. filed a trademark suit against Costco, accusing Costco of, among other charges, trademark infringement, dilution, counterfeiting, unfair competition, false and deceptive business practices, and false advertising.   Despite the long list of charges, the central issue in the case is straight forward. Tiffany wants Costco to stop referring to [...]

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Usage & Attitude (U&A) studies are one of the fundamental building blocks of marketing researchers and consumers insights departments.   Also known as Attitude and Usage (U&A) studies, or even Awareness, Attitude and Usage (AA&U) studies, these types of studies are one of the most commonly used outputs from consumer insights groups because they are [...]

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For many years, Tom Peters has been a great source of thought about management and marketing strategy. Since his days writing In Search of Excellence, as well as follow up materials, I haven’t always agreed with him, but he has always made his positions clear, and made me think about my own positions on the [...]

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J.C. Penney Company Inc., founded in 1902, is one of the best known brand names in American retailing. The chain, commonly known as JCPenney, has historically been heavily dependent on promotions, discounts and sales. JCPenney’s recent foray into and out of everyday low pricing provides important lessons for retailers and manufacturers evaluating pricing strategy.   [...]

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Many of MMR Strategy Group’s clients increasingly find that claim substantiation and advertising substantiation are important areas of focus for their marketing communications.   Dr. Bruce Isaacson, President of MMR Strategy Group, will be speaking at the Advertising Claims Support: Case Histories and Principles conference presented by The Institute for Perception, April 8 – 10, [...]

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