Many of MMR Strategy Group’s clients increasingly find that claim substantiation and advertising substantiation are important areas of focus for their marketing communications.

Dr. Bruce Isaacson, President of MMR Strategy Group, will be speaking at the Advertising Claims Support: Case Histories and Principles conference presented by The Institute for Perception, April 8 – 10, 2013, at The Greenbrier in White Sulphur Springs, WV.

At the conference, Dr. Isaacson will discuss how surveys are used to substantiate advertising claims and what is required to substantiate or refute a claim.

Other speakers at this multi-day conference include a host of experienced attorneys, researchers, and industry authorities, including:

• David Bernstein, Litigator – Debevoise & Plimpton, LLP
• Chris Cole, Litigator – Crowell & Moring
• David Mallen, Deputy Director – National Advertising Division (NAD) of the Better Business Bureau
• Kat Dunnigan, Senior Staff Attorney – National Advertising Division (NAD) of the Better Business Bureau
• Nancy Felsten, Advertising & Marketing Lawyer – Davis Wright Tremaine, LLP
• Don Lofty, former Internal Counsel – S. C. Johnson & Son, Inc.
• Lawrence Weinstein, Litigator – Proskauer Rose, LLP

Dr. Daniel Ennis, President of The Institute for Perception has stated that, “How a survey or product test is planned, executed and interpreted is often the persuasive element in an advertising claim dispute.”  This conference will help attendees understand how to design, implement, and analyze surveys for claim substantiation and advertising substantiation.

For more information or to register, click here.