Most readers of this blog know that over recent years, Apple and Samsung have engaged in high-profile litigation over certain patents used in smartphones and tablets. A decision was just provided in a trial involving five patents from Apple, and two patents from Samsung. In 2012, I wrote a blog post on the litigation [...]
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Marketers who design products, services, and ads need to know which features or elements customers prefer–which positioning is most effective, which price is optimal, and which features must be included. A new and powerful methodolo order cialis online no prescription gy, buy cialis online cheap called MaxDiff, can help answer this question. In this [...]
It happens to the best of us. You want to analyze customer preferences and you aren’t sure whether to use Conjoint or MaxDiff. This post will help you understand the differences and when to use each one. What Conjoint and MaxDiff Share in Common Conjoint and MaxDiff are both techniques for analyzing consumer choice. [...]
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