For many years, Tom Peters has been a great source of thought about management and marketing strategy. Since his days writing In Search of Excellence, as well as follow up materials, I haven’t always agreed with him, but he has always made his positions clear, and made me think about my own positions on the [...]
J.C. Penney Company Inc., founded in 1902, is one of the best known brand names in American retailing. The chain, commonly known as JCPenney, has historically been heavily dependent on promotions, discounts and sales. JCPenney’s recent foray into and out of everyday low pricing provides important lessons for retailers and manufacturers evaluating pricing strategy. [...]
Setting the pricing strategy for a product or service is one of the most important challenges any marketer faces. Compared with other elements of the marketing mix, pricing strategy has the most direct impact on bottom line profitability. As you increase or decrease prices, the difference grows directly into or out of operating profits. Pricing [...]
The HubSpot Internet Marketing blog posted a useful article, “How to Design a Marketing Survey That Yields Legitimate Results.” While most of their advice may seem like common sense, it never hurts to be reminded of the proper steps to take to help ensure the time and effort you put into your surveys yield valid [...]
Do you wish that your customer retention research gave you more specific insight into how to increase customer satisfaction and loyalty, even among the most profitable customers? Here are a few ways to get the most out of your research and encourage your customers to keep coming back for more! Understanding overall drivers of [...]
Follow Us