As I’ve discussed in prior posts, market segmentation can mean different things to different people. This is in part because there is more than one way to conduct market segmentation, such as using demographic variables, behavioral variables, or attitudinal variables. The 2012 presidential election provides an excellent demonstration of the different types of market [...]
At the time I am writing this post, it is October 18, 2012 – less than three weeks before the upcoming election. More than any other election I can remember, the 2012 presidential election has been characterized by a growing overabundance of polls, poll results, and survey-based predictions about which candidate will prevail on November [...]
Pinterest has taken the social media space by storm. Pinterest is a photo-sharing website that allows users to like or “pin” photos that interest them. What started as an online bulletin board to share pictures of favorite clothes, decorating ideas, vacations spots, and other interests, has taken off. The success of Pinterest is also a [...]
It seems that every few years, a book or an article is published that captures the imagination of marketers and managers everywhere. Some of them provide lasting guidance and influence, while others turn out to represent passing fads. This post describes a select list of marketing and management classics – those publications that, over [...]
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