Survata, a Silicon Valley start up, just launched a research service competitive with Google Consumer Surveys. I recently talked with one of the co-founders, Chris Kelley, about how his services compare with Google Consumer Surveys.
Read More Comparing Online Consumer Surveys: Survata vs Google Consumer Surveys
Advances in technology have helped market research evolve, and provided companies with faster access to better information about consumers. Google Consumer Surveys is a new tool that can provide managers with an easy to use, inexpensive source of consumer feedback to help decision making. Read More Why (and When) We Like Google Consumer Surveys
In many companies, research is the responsibility of a department which is often called “Consumer Insights”, and used to be called “Marketing Research”. Typically, this arrangement exists because Consumer Insights has training and experience in research, and staff in Consumer Insights is comfortable with the language, methods, and statistics of research.
Read More Developing Actionable Marketing Research
