Our Areas of Expertise
MMR Strategy Group offers advertising claim substantiation and litigation surveys, expert witness testimony, and marketing research
Featured Blog Article
About MMR Strategy Group
Experts in Survey Research, Consumer Marketing, and Strategy
With more than four decades of experience, five PhDs, and eight master's degrees or MBAs among us, our team brings expertise to every situation. We have experience testifying about surveys and rebuttals in intellectual property litigation matters across a variety of venues, and understand how to navigate rules and regulations in each.
Clients choose MMR Strategy Group because our surveys conform rigorously to the best practices in surveys, marketing research, and consumer psychology. Our surveys include a thorough analysis tailored to your needs, and our litigation and claim substantiation surveys are always trial-ready—so you can feel confident that you are prepared.
outcome for our clients
An UnClear Case of False Advertising
Plaintiff Church & Dwight Co., Inc. (C&D) and Defendant SPD Swiss Precision Diagnostics GmbH (SPD) are competing manufacturers of home pregnancy tests. SDP launched a new home pregnancy test with a “weeks estimator,” called Clearblue Advanced Pregnancy Test with Weeks Estimator. The FDA approved the use of the test to tell a woman whether she is pregnant and how many weeks since she has ovulated. C&D claim that since doctors measure pregnancy based on how many weeks since the mother's menstrual period, and not since ovulation, that the Clearblue product conveys a false message.