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Credible Expertise For Litigation And Advertising Claims

Surveys you can rely on

Credible Expert Testimony,
Reliable Surveys & Rebuttals,
and Strategic Marketing Insights

When more than your advertising claims, trademark rights, or brand image are at stake, you need credible survey expertise. MMR Strategy Group provides credible expert testimony and custom surveys backed by decades of experience. Our research is held to the most rigorous standards set by federal and state courts, the Federal Trade Commission, the National Advertising Division of the Better Business Bureau, the Trademark Trial and Appeal Board, and other venues. Collectively, MMR staff hold seven PhDs and nine master’s degrees, and have handled projects in a wide variety of industries, including consumer products and services, commercial goods, professional services, medical products, and more. We deliver survey insights that help our clients make better marketing, legal, and strategy decisions.

Our Areas of Expertise

MMR Strategy Group offers advertising claim substantiation and litigation surveys, expert witness testimony, and marketing research

Advertising Claim Substantiation Graphic from MMR Strategy Group

Advertising Claim Substantiation

MMR Strategy Group conducts reliable surveys, adhering to the most rigorous standards, to substantiate your advertising claims. Led by experts with PhDs in marketing, consumer psychology, and sensory science, we take a research-based approach to our consumer surveys and expert witness opinions. The result is airtight surveys and opinions that stand up to the scrutiny of regulators, jurists, and competitors. We offer dependable substantiation for advertising claims.

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Featured Blog Article

Fiber Optics Abstract- MMR Strategy Claim Substantiation Blog Post
Substantiate, Don’t Exaggerate: NAD won’t let you exaggerate a competitor’s flaws, even if your product truly solves the problem

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Featured White Paper

Introduction to Advertising Claim Substantiation Surveys
Introduction to Advertising Claim Substantiation Surveys

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Featured case study

Real Estate Sign for MMR Strategy Group Case Study
Most Likely to Recommend: Real Estate

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Litigation Surveys and Rebuttals

MMR Strategy Group offers expert witness testimony from credible survey experts who are experienced at testifying in front of courts, regulatory agencies, and other venues. Our process includes designing survey questionnaires, developing test and control stimuli, determining the survey universe, collecting data from respondents, coding and analyzing survey data, and providing a report that can serve as evidence before a court or regulatory body. Our experts also provide rebuttals to surveys from opposing parties, and have extensive experience testifying under oath.

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Litigation Surveys and Rebuttals Image from MMR Strategy Group

Featured Blog Article

NEW RULING! Negative Option Features Come Under Scrutiny by FTC and DOJ Subscribe Image
NEW RULING! Negative Option Features Come Under Scrutiny by FTC and DOJ

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Featured White Paper

Asking The Right Questions
Trademark Survey: Asking the Right Questions

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Featured case study

Crystal Head Vodka Case Study MMR Strategy Group
Globefill Incorporated vs Elements Spirits Inc Case Study

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Marketing Research Image from MMR Strategy Group

Marketing Research

MMR Strategy Group creates growth opportunities through survey insights. We help you make better strategic marketing decisions based on customized research into your advertising, branding, and consumers. We are experienced in a wide range of marketing research methods, and we customize each project to meet your organizational needs.

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Featured Blog Article

Safety First Sign
Conducting In-Person Surveys Again, Despite COVID-19

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Featured White Paper

Tracking Study Marketing Research White Paper
What Your Tracking Study Should Measure About Your Customers

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Featured case study

About MMR Strategy Group

Experts in Survey Research, Consumer Marketing, and Strategy

With more than four decades of experience, seven PhDs, and nine master's degrees or MBAs among us, our team brings expertise to every situation. We have experience testifying about surveys and rebuttals in intellectual property litigation matters across a variety of venues, and understand how to navigate rules and regulations in each.

Clients choose MMR Strategy Group because our surveys conform rigorously to the best practices in surveys, marketing research, and consumer psychology. Our surveys include a thorough analysis tailored to your needs, and our litigation and claim substantiation surveys are always trial-ready—so you can feel confident that you are prepared.

Testifying Experts

Dr. Bruce Isaacson President MMR Strategy Group
Dr. Bruce Isaacson

President

Dr. Justin Anderson Senior Vice President MMR Strategy Group
Dr. Justin Anderson

Senior Vice President

Dr. Keith Botner Vice President MMR Strategy Group
Dr. Keith Botner

Vice President

Memberships and Associations

outcome for our clients

An UnClear Case of False Advertising

Plaintiff Church & Dwight Co., Inc. (C&D) and Defendant SPD Swiss Precision Diagnostics GmbH (SPD) are competing manufacturers of home pregnancy tests. SDP launched a new home pregnancy test with a “weeks estimator,” called Clearblue Advanced Pregnancy Test with Weeks Estimator. The FDA approved the use of the test to tell a woman whether she is pregnant and how many weeks since she has ovulated. C&D claim that since doctors measure pregnancy based on how many weeks since the mother's menstrual period, and not since ovulation, that the Clearblue product conveys a false message.

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Clearblue Case Study from MMR Strategy Group