Most readers of this blog know that over recent years, Apple and Samsung have engaged in high-profile litigation over certain patents used in smartphones and tablets. A decision was just provided in a trial involving five patents from Apple, and two patents from Samsung.
Read More Apple v. Samsung: The Next Round of Survey Evidence
Marketers who design products, services, and ads need to know which features or elements customers prefer–which positioning is most effective, which price is optimal, and which features must be included.
Read More [White Paper] MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences?
The ongoing litigation between Apple and Samsung has attracted a lot of attention, and with good reason. This trial is high profile, with a lot at stake. Apple, arguing that Samsung copied certain features from the iPhone and iPad, has demanded more
Read More Apple v. Samsung: The Next Round of Survey EvidenceIt happens to the best of us. You want to analyze customer preferences and you aren’t sure whether to use Conjoint or MaxDiff. This post will help you understand the differences and when to use each one.
Read More MaxDiff and Conjoint: Which Should You Use?
