Interviews for litigation surveys are conducted either in-person or online. In this video, Dr. Bruce Isaacson discusses the differences and advantages of both methods, when “Conducting In-Person and Online Interviews in Litigation Surveys.”
Read More [Video] Conducting In-Person and Online Interviews in Litigation Surveys
Causality often becomes a issue in litigation surveys. In this installment of his ongoing video series, Dr. Bruce Isaacson describes how causality is measured by using controls, and the three rules of thumb to keep in mind when using controls to measure causality in litigation surveys.
Read More [Video] Using Controls to Measure Causality in Litigation Surveys
The ongoing litigation between Apple and Samsung has attracted a lot of attention, and with good reason. This trial is high profile, with a lot at stake. Apple, arguing that Samsung copied certain features from the iPhone and iPad, has demanded more than $2.5 billion in damages and also requested that Samsung be prohibited from selling certain features. Samsung has counter-argued that Apple infringed wireless patents, and has countersued for hundreds of millions in damages. Read More Apple vs. Samsung: Litigation Surveys as Evidence
As I’ve described in other posts, intellectual property disputes often center on theories about how trademarks, ads, or other marketplace practices affect the attitudes and behaviors of consumers, customers, or the general public. Read More How to Use Controls in Intellectual Property Surveys
