Overview: Abercrombie & Fitch Trading Co alleges that a network of parties counterfeited, sold, and profited from fragrances bearing the Abercrombie & Fitch trademarks. This smells like a case for consumer survey use. Abercrombie’s Ascent...
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Bots and False Advertising
Overview: New lawsuit alleges that using bots to play against human beings on gambling platforms creates unfair matchups—and false advertising. The house usually wins, but are bots tipping the odds too far? Case Facts: Skillz...
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Good Pop, Bad Pop: 100% Real Fruit Claims
Overview: Good Pops sued Jonny Pops, alleging that it falsely and deceptively advertised its popsicles in a way that implied the popsicles have much less sugar and much more fruit than they actually have. How...
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Deep Fakes and False Advertising Consumer Surveys
Overview: As artificial intelligence and machine learning generate deep fakes for marketing and advertising purposes, affected people may turn to lawsuits over false representation and the right of publicity. How might parties–or regulators–use surveys to...
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Clase Azul Tequila and Casa Azul: The Importance of Choosing the Right Consumer Survey Format
Overview: How did likelihood of confusion survey methodology factor into the Clase Azul and Casa Azul trademark decision? Learn the importance of the two major likelihood of consumer confusion survey formats, Squirt and Eveready, to...
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