Claim Substantiation

Don’t Cry Over Spilled Milk: Lessons for Claim Substantiation Surveys from the NAD’s Malt-O-Meal Cereal Decision

Dominique RomanowskiJuly 7, 2015

mom dino bites format

In a recent decision, the National Advertising Division of the Better Business Bureau (NAD) recommended that the Malt-O-Meal Brands Company discontinue advertising relating to certain claims for breakfast cereals. The challenger was Post Foods. Read More

[White Paper] Critical Research Steps and Core Principles of Claim Substantiation

Bruce IsaacsonMarch 24, 2015

Claims are the foundation to convey the benefits of products and services in today’s crowded marketplace. Advertising substantiation provides supporting evidence for claims made in locations such as ads, point of sale materials, brochures, and packaging.

Advertising Substantiation Claim Substantiation

Do Food Labels Cause Consumer Confusion About Expiration Dates?

Bruce IsaacsonFebruary 18, 2014

Have you ever thrown away milk because the “sell by,” “use by,” or “best before” date on the carton expired? Did it smell bad? Taste bad? Read More Do Food Labels Cause Consumer Confusion About Expiration Dates?

Claim Substantiation expiration date food labels

Don’t Miss! Advertising Claims Support: Case Histories and Principles

Elesia KreincesMarch 7, 2013

Many of MMR Strategy Group’s clients increasingly find that claim substantiation and advertising substantiation are important areas of focus for their marketing communications.

Claim Substantiation IP Litigation Likelihood of Confusion Surveys/Infringement Litigation Surveys & Rebuttals Litigation Surveys/Lanham Act Surveys

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