Usage & Attitude (U&A) studies are one of the fundamental building blocks of marketing researchers and consumers insights departments.
Read More [Presentation] Identifying Growth Opportunities with Usage and Attitude (U&A) Studies
For many years, Tom Peters has been a great source of thought about management and marketing strategy. Since his days writing In Search of Excellence, as well as follow up materials, I haven’t always agreed with him, but he has always made his positions clear, Read More Marketing Strategy Tips from the Master – Tom Peters
J.C. Penney Company Inc., founded in 1902, is one of the best known brand names in American retailing. The chain, commonly known as JCPenney, has historically been heavily dependent on promotions, discounts and sales. Read More Lessons in Pricing Strategy from JCPenney
