In the October 2012 issue of Intellectual Property Magazine, MMR Strategy’s President, Dr. Bruce Isaacson, discusses the importance of question phrasing in trademark litigation surveys.
Read More [White Paper] Asking the Right Questions: Optimizing Trademark Litigation Survey Design
In this video, Dr. Bruce Isaacson defines secondary meaning and outlines the 4 questions necessary for measuring it in a litigation survey.
Read More [Video] How to Measure Secondary Meaning in a Litigation Survey
The ongoing litigation between Apple and Samsung has attracted a lot of attention, and with good reason. This trial is high profile, with a lot at stake. Apple, arguing that Samsung copied certain features from the iPhone and iPad, has demanded more than $2.5 billion in damages and also requested that Samsung be prohibited from selling certain features. Samsung has counter-argued that Apple infringed wireless patents, and has countersued for hundreds of millions in damages. Read More Apple vs. Samsung: Litigation Surveys as Evidence
