Have you ever thrown away milk because the “sell by,” “use by,” or “best before” date on the carton expired? Did it smell bad? Taste bad? Read More Do Food Labels Cause Consumer Confusion About Expiration Dates?
In February, 2013, Tiffany & Co. filed a trademark suit against Costco, accusing Costco of, among other charges, trademark infringement, dilution, counterfeiting, unfair competition, false and deceptive business practices, Read More Tiffany vs. Costco: Possible Types of Litigation Surveys
Usage & Attitude (U&A) studies are one of the fundamental building blocks of marketing researchers and consumers insights departments.
Read More [Presentation] Identifying Growth Opportunities with Usage and Attitude (U&A) Studies
