Bruce Isaacson
In his article, “Playing Nice with Legal,” in the January 2013 issue of Quirk’s Marketing Research Review, MMR Strategy Group’s President, Dr. Bruce Isaacson, uses a fictional cake mix as an example to outline best research practices in claim substantiation.
Read More [White Paper] Playing Nice with Legal: Keep Marketing Claims in Compliance
[White Paper] Critical Research Steps and Core Principles of Claim Substantiation
Claims are the foundation to convey the benefits of products and services in today’s crowded marketplace. Advertising substantiation provides supporting evidence for claims made in locations such as ads, point of sale materials, brochures, and packaging.
Read More [White Paper] Critical Research Steps and Core Principles of Claim SubstantiationSurvey Evidence to Evaluate Religious Freedom, Discrimination and a Dress Code Sign
Some readers will no doubt have heard about the recent case in Williamsburg, Brooklyn, involving seven Chassidic shop owners who posted a dress code sign in their shops. The sign required that shoppers be modestly dressed, and was written in English, Hebrew, and Spanish. According to the sign, “Shorts,” “Barefoot,” “Sleeveless,” and “Low Cut Neckline” were not allowed in the store. See the sign to the left.
Read More Survey Evidence to Evaluate Religious Freedom, Discrimination and a Dress Code Sign
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