Conjoint and MaxDiff & Discrete Choice Studies

Apple v. Samsung: The Next Round of Survey Evidence

Bruce IsaacsonMay 12, 2014

Most readers of this blog know that over recent years, Apple and Samsung have engaged in high-profile litigation over certain patents used in smartphones and tablets. A decision was just provided in a trial involving five patents from Apple, and two patents from Samsung.

[White Paper] MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences?

Bruce IsaacsonOctober 15, 2012

Marketers who design products, services, and ads need to know which features or elements customers prefer–which positioning is most effective, which price is optimal, and which features must be included. Read More

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MaxDiff and Conjoint: Which Should You Use?

Debbie LesnickJuly 20, 2012

It happens to the best of us. You want to analyze customer preferences and you aren’t sure whether to use Conjoint or MaxDiff. This post will help you understand the differences and when to use each one.

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