Claim Substantiation

Advertising Claim Substantiation Surveys: There is No Easy Recipe

Dominique RomanowskiOctober 19, 2018

The Cuisinart Claim

The Federal Trade Commission (FTC) recently published a letter about Conair Corporation’s decision to stop using the advertising claim that Cuisinart is “The Most Trusted Name in the Kitchen.” Read More

Don’t Play Games with “Made in the USA” Advertising Claims

Justin AndersonOctober 19, 2018

FTC Investigates Three “Made in the USA” Advertising Claims

The Federal Trade Commission (FTC) recently announced that three sporting goods manufacturers have agreed to discontinue their use of “Made in the USA” advertising claims in advertisements, on product packaging, and in other promotional materials. Read More

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When Not To Conduct an Advertising Claim Substantiation Survey

Justin AndersonAugust 6, 2018

An Advertising Claim Substantiation Survey Gone Wrong

Survey results indicating that Schmidt’s deodorant helps consumers feel dry do not substantiate an advertising claim that the deodorant absorbs wetness. That is the opinion of the National Advertising Review Board (NARB) of the Council of Better Business Bureaus Read More

Claim Substantiation claim substantiation research claim substantiation surveys

Playing Nice with Legal

adminSeptember 30, 2016

In his article, “Playing Nice with Legal,” in the January 2013 issue of Quirk’s Marketing Research Review, MMR Strategy’s President, Dr. Bruce Isaacson, uses a fictional cake mix as an example to outline best research practices in claim substantiation. Read More

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