We are excited to announce that Dr. Kyle Rawn and Dr. Lindsay Roberts, Senior Research Managers at IMS Legal Strategies, are the authors of the cover article in the July/August 2025 issue of Quirk’s Marketing...
Read More
The Skinny on Low Carb Claim Substantiation
Overview: NAD OKs some claims but recommends that Ole discontinue other claims relating to carbohydrate counts on its low-carbohydrate tortillas. The Skinny Ole Mexican Foods, Inc, and Gruma Corporation are manufacturers of low- or no-carb...
Read More
Best Practices for Sensory Claim Research
Blindfolds, coffee beans, headphones, label-less dishes of different foods, blank tins of face creams: These are some of the many ways sensory research is conducted in pop culture. Marketers and advertisers use sensory research to...
Read More
Conducting In-Person Surveys Again, Despite COVID-19
As stay-at-home orders are being lifted in many parts of the country, marketing research facilities are reopening, making it possible to conduct in-person survey research again.
Is Your Brand Loyalty Immune to COVID-19?
UPDATE: After initial publication of this post, McKinsey & Company published research findings that support the arguments in this post. According to McKinsey, 36% of consumers have tried a new brand during the pandemic, and...
Read More