Overview: Multilevel marketing is targeted by the Federal Trade Commission as influencers fail to disclose real earnings from their enterprise. Could consumer surveys be used to help the people at the bottom of a pyramid...
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FTC Makes Final ‘Click to Cancel’ Rule
Overview: The FTC has finalized its Click to Cancel rule. How will this rule change the way subscription-based businesses market and disclose cancellation policies? And how could consumer surveys be used in disputes? Background on...
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Starbuds Truck Will Not Be Blazing a New Trail After Trademark Infringement Lawsuit
Overview: Cannabis marketers often employ pot parodies to promote their products, but in what instances are these ploys trademark infringement? When Starbucks took on Starbuds in Manhattan, could likelihood of confusion consumer surveys have been...
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Trademark Protections for Influencers? TTAB Says No
Overview: The Trademark Trial and Appeal Board affirms the United States Patent and Trademark Office’s refusal to register a trademark for an influencer’s website. Could consumer surveys have influenced this decision? No Room for a...
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Trademarks and Halloween Costumes
Overview: When designing and manufacturing Halloween costumes, are some brands dressing up trademarks to the point of infringement? The Big Business of Dressing Up Spirit Halloween, the largest Halloween-only store in the world, makes over...
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