Overview: HBO’s hit series The White Lotus included a T-shirt with Duke University’s trademarked logo, worn during a highly emotional moment. How might consumer surveys be used to protect trademarks and brands in the face...
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Patterns of Trademark Protections and Consumer Survey Evidence
Overview: Louis Vuitton and Prada created international stirs over a trademark applications for patterns. How might consumer surveys help regulators and brands draw distinctions? Patterns of Protection In 2022, the prominent Italian fashion house Prada...
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Coach and Quince: Classic Bags Classic Trademark Infringement Dispute
Overview: Fashion house Coach files trademark infringement action against direct-to-consumer brand Quince. Might consumer survey evidence give one brand an edge? It’s in the bag. Cutting Middleman Cuts Costs Coach is a luxury brand owned...
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Lady Gaga Announces Tour; Trademark Infringement Mayhem Ensues
Overview: Lost International LLC v. Germanotta (aka Lady Gaga) shows the intersections of music, merchandising, fashion branding, and intellectual property protections. How might consumer surveys be used to quell IP mayhem? Where Fashion Branding Meets...
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Expert Spotlight: Dr. Bruce Isaacson
Fifty years after the founding of MMR Strategy Group, MMR President Dr. Bruce Isaacson feels the company is doing better than it ever has. “The past five or six years in particular have been fantastic...
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