Blindfolds, coffee beans, headphones, label-less dishes of different foods, blank tins of face creams: These are some of the many ways sensory research is conducted in pop culture. Marketers and advertisers use sensory research to...
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Conducting In-Person Surveys Again, Despite COVID-19
As stay-at-home orders are being lifted in many parts of the country, marketing research facilities are reopening, making it possible to conduct in-person survey research again.
Is Your Brand Loyalty Immune to COVID-19?
UPDATE: After initial publication of this post, McKinsey & Company published research findings that support the arguments in this post. According to McKinsey, 36% of consumers have tried a new brand during the pandemic, and...
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Marketing Research in the Age of Coronavirus or COVID-19
The coronavirus has impacted lives across the U.S. and the world in many significant ways. The recent projections about the possible scope of infections in our country are beyond anything most of us could have...
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How Consumer Insights Can Help You Gain Retail Support
One of the most powerful aspects of marketing research is how the consumer insights generated by research studies can result in greater retail support and distribution. In a number of projects, I have seen manufacturers...
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