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litigation survey

Using the Squirt Survey Format to Measure Likelihood of Confusion

Kimberly WhiteAugust 7, 2018
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There are two commonly accepted likelihood of confusion survey formats, including the “Squirt” format, and the “Eveready” format. This article addresses Squirt surveys, Read More Using the Squirt Survey Format to Measure Likelihood of Confusion

IP Litigation Likelihood of Confusion Surveys/Infringement litigation survey Litigation Surveys & Rebuttals Litigation Surveys/Lanham Act Surveys

Asking the Right Questions: Optimizing Trademark Litigation Survey Design

adminSeptember 30, 2016
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In the October 2012 issue of Intellectual Property Magazine, MMR Strategy’s President, Dr. Bruce Isaacson, discusses the importance of question phrasing in trademark litigation surveys. Read More Asking the Right Questions: Optimizing Trademark Litigation Survey Design
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