Competition among European confectioners is the focus of the 1964 Roald Dahl book Charlie and The Chocolate Factory and its two movie adaptations. The plot is built around the reclusive Willy Wonka, who planted golden...
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Trademark Infringement: Pfizer vs Moderna
Big trademark infringement cases can emerge from tiny matter, as we see in claims filed by pharmaceutical company Moderna against Pfizer and BioNtech, makers of a competing COVID-19 vaccine. Moderna and Pfizer, among many other...
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Asking the Right Questions: Optimizing Trademark Litigation Survey Design
In the October 2012 issue of Intellectual Property Magazine, MMR Strategy’s President, Dr. Bruce Isaacson, discusses the importance of question phrasing in trademark litigation surveys.